Exness
Presentation
The Client asked me to work on a range of creativities to use along with a new digital marketing campaign, with the aim to promote new available services. For this project I've worked on the following tasks:
- design a new landing page and an email template: to convert potential customers into registered users;
- design a set of banners (static JPGs and animated GIFs): to use along with a new marketing campaign;
- design facebook post and creativities for the Social channels: to use along with a sponsored campaign.
I've used Adobe XD, Adobe Photoshop and Adobe Illustrator to design the landing page and the email template; I've also used Adobe Photoshop for all the banners and the social posts / creativities.
| Client: | Exness (Cy) Ltd |
| Sector: | Investments / Financial Sector |
| Project: | Digital Marketing Campaign |
| Year: | 2018 |
| Tool: | Adobe Creative Cloud (XD, Photoshop, Illustrator) |
The Process
The main purpose of this new digital marketing campaign was to promote new investment opportunities available in the Asian market. Accordling with that, I've needed to identify the best images and useful icons that could help me to highlight and support the main message of this new campaign.
I’ve started to work on this project by making an iconic and visual research online. Then, I've designed the layout of both landing page and email, by setting all the images and icons identified and by highlighting the main Call-To-Actions (buttons with coloured background) from secondary buttons (with just the outline).
Banners & Creativities
For this project, I've also worked on a set of banners to use along with a new Google Display Campaign. I've designed everything in Photoshop (by following the same design style of the landing page / email template) and I've saved these creativities as static JPG files. I've also animated some banners and I've exported them as animated GIFs. After that, I've worked on a set of creativities for Facebook sponsored posts (by following the 20% rule).
If you want to take a look to the UX Visual Example and know more about this project, please visit this link.
