Vectone Mobile
Presentation
In conjuction of a Digital Restyling, and to re-launch the Vectone Mobile Brand on foreign markets, the Client asked me to work on its Printed Materials too. For this project I've worked on different tasks:
- create a brand new packaging for the SIM to release by mail in different Countries;
- design different posters and roller banners to use in different Countries;
- create a leaflet to promote the release of a new Mobile App.
For this project I've used the following tools: Adobe Illustrator for all the logos, vectors, and illustrations; Adobe InDesign for packaging design and layout impagination; Adobe Photoshop for photo editing.
| Client: | Vectone Mobile Holding Limited |
| Sector: | Mobile Phone Industry |
| Project: | Improve and maintain Brand Identity on Printed Materials |
| Year: | 2017-2018 |
| Tools: | Adobe Creative Cloud (Illustrator, InDesign, Photoshop) |
The SIM Packaging
The core part of this Restyling was the new SIM Packaging the Client asked me to produce. It was the main subject of this task, and I've worked on it starting with a Competitors' analysis. I did a research about all the different packagings made by main Competitors for their clients and published in different European Countries (where the Client would release the new SIM Packaging).
Following this first step, that helped me to identify the main trends and shapes used for the SIM Pakagings available on the market, I've applied my new acquired knowledge to sketch a first concept / mockup for the packaging. After several iterations, the Client was happy to sign off the final version of the mock up would be produced later.
Final step was about the design to use on the chosen mockup. As the SIM Packaging was the main (and first) subject done for this Restyling, I've identified here the design and style which I would use later for the other artefacts.
Design & Applications
After the Restyling I did for the SIM Packaging, the Client asked me to re-design its other printed materials. In this case, I adopted a similar aproach, starting with an analysis of the posters and leaflets distributed by the main Competitors. With my new knowledge of the trends and the posters available on the market, and to keep consistency with the new SIM packaging, I applied a similar design to the other artifacts I worked on.
The final task of this Restyling was about the new leaflet to produce for the latest mobile app released by the Client: Vectone Xtra. In this case, I analisyed first the new mobile app - with focus on the main features available I would have highlighted in the leaflet later. For the first concept of this new leaflet, I took inspiration from the Digital Design of the App, and I sketch something in line with the Brand to keep consistency. After a couple of iteration, the Client has confirmed the design, then the leaflets have been produced and released on the market.
