The Client wanted to redesign and improve its Digital Identity, to re-launch Vectone Mobile Brand on foreign markets. For this project I've worked on different tasks:
These are the tools that I've used: Adobe XD, Adobe Photoshop, Adobe Illustrator and Adobe Dreamweaver for website and landing pages; Adobe Photoshop and Adobe After Effects for social posts / banners.
|Client:||Vectone Mobile Holding Limited|
|Sector:||Mobile Phone Industry|
|Project:||UX Best Practice & Digital Identity Improvements|
|Tools:||Adobe Creative Cloud (After Effects, XD, Photoshop, Illustrator, Dreamweaver)|
I was new in the sector when I started to work on this task; that's why I've analysed the main competitors first, finding the pain points and the best solutions used on their websites (with extra focus on their store areas). Later I've translated all my researches and suggestions into interactive wireframes and prototypes, where I've applied the new design style (once confirmed by stakeholders, after A/B testings conducted on a group of potential customers).
With a completely new and improved User Journey and a better usage of CTA (Call-To-Action) buttons, the Brand registered an increased traffic on the store area of the website, starting the first month of pubblication.
In the 2021 they've updated the website design, by keeping the same template and UX Information Architecture that I had identified previously in the 2017. You can check the website online by following this link: www.vectonemobile.co.uk
In this scenario, the Client wanted also to refresh the existing templates of the landing pages, to keep consistency with the design style and the template of the new Vectone Mobile website.
Working on the new landing pages was a challenge and this because the Marketing Team usually worked simuntaneously on different campaigns for national and foreign markets. Accordingly with this, each landing page had to work properly in the specific region and in reference to the identified target. And again the competitors study helped me a lot. With new inputs at hands, I worked on the users experience by simplyfing the user journey, using single CTA buttons and reducing the number of steps for complex landing pages.
With a better template and fresh design, the new landing pages had gained a real value by helping the Brand to reach important business goals in the first quarter of the 2018.
For the Client I've also worked on the "other side" of the Digital Identity, by refreshing the Brand image on the social channels (Facebook, Twitter and Instagram). In this task I've also conducted a competitors study, with the purpose to better understand how they were using their social channels and how I could improve the Vectone Mobile presence (by helping the Brand to stand out from the crowd).
I've designed Facebook Posts, I've created animated GIF, static JPG Banners and all the creativities used by the Marketing Team to promote the Brand Image through sponsored posts and marketing / Google campaigns. I've also made some simple video-animations, using Adobe Photoshop and Adobe After Effects, to promote the Brand online.